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Privacy policy

This Privacy Policy applies every time you visit and browse (the "Website"), whether you place an order or not. In this policy you will find information about the ways in which we collect and use the information that identifies users of the Website.



The administrator of personal data on this Website is LATIFOLIA Ltd. ("Company"), headquartered in Bulgaria, Dobrich, Gen. Kolev ”№90, pk9300, UIC 206604753. The administrator determines the purposes and methods of information processing, as well as the security procedures that are applied to ensure their confidentiality, integrity and security.



  • The processing of data is solely for the purposes and in accordance with the methods presented at the time of data collection.

  • The data is used for additional purposes only when the user has explicitly given his consent (eg to send promotions, etc.).

  • Third party access to data is granted only for purposes that are essential for the performance of the requested service (eg banks, courier companies). These organizations are separate administrators of personal data of the Company.

  • We make requests to delete, change or add information to the provided data.

  • The company ensures lawful data management and applies appropriate measures for security and protection of the provided data.



Your personal data is processed mainly electronically through and by third parties who have been selected due to their reliability and experience. They perform activities that are essential for the use of the website and its services - selling products.

Your personal data is processed by the Company in order to be able to perform the following services available through the Website:

  • execution of orders and related activities - name and surname, telephone number, e-mail address, postal address, IP address;

  • registration or subscription for newsletter - e-mail;

  • publishing a product review - name, email address;

  • management of the payments made - for this purpose we only transfer the collected information for the transaction, after which it is not kept with us;

  • management of consumer inquiries: technical, commercial in nature, regarding the status of orders placed, as well as requests for additional information.

In processing your data, the company strives to follow the principle of strict necessity.
For this reason, the site is configured so that the use of personal data is minimized.



The storage of personal data continues as long as the Company has grounds for it, as it applies the following terms to the different types of personal data according to their purpose, namely:

  • data related to an order - in a period of 5 years;

  • data related to marketing purposes - for a period of 2 years or until the explicit withdrawal of the consent for use;

  • data related to the purposes of measuring the user behavior of the Website - in a period of up to 1 year, according to the technology used.



You always have the right to receive information from the Company:

  • in what way and for what your personal data are used, as well as for the source through which they are acquired by the Company;

  • for the purposes and manner of processing your personal data;

  • for the logic applied to processing performed by electronic means;

  • the categories of companies to which your personal data may be provided;

  • to update, correct and supplement your personal data;

  • to cancel, convert to anonymous form, block or delete your personal data.

You can exercise your rights freely and at any time by sending a written request to the Company by e-mail .
In case there is a change in your personal data and you want the Company to make a correction in them, please notify us in writing at the same email address.



  • transport / courier companies, postal operators with a view to fulfilling contractual obligations, sending correspondence and communications, in connection with the implementation of the contractual service, sending purchased goods;

  • notaries, lawyers or another third party, if the client has violated an obligation arising from a contract with the Administrator;

  • banks servicing payments made to and from customers;

  • persons performing consulting services in various fields - lawyers, accountants, marketing agencies, etc .;

  • bodies, institutions and persons to whom we are obliged to provide personal data under current legislation.



In order to make the visit to our site attractive and to be able to use certain functions, our site uses the so-called "cookies".

  • Session cookies

We use session cookies so that you can easily and freely continue to browse our site without losing the products you have placed in the shopping cart. Session cookies also help to improve the loading time of the site. They are deleted when you close your browser.

  • Persistent cookies

They do not lose their validity when the browser is closed. Their validity may vary, but is usually no longer than 6 months. We use them to store access data so that they do not need to be entered every time. We also use them for personalization and to store your preferences.

  • Cookies from external service providers

Usually the origin of cookies corresponds to the name (domain) of the website on which they are located. This does not apply to cookies from external service providers. In them, cookies are created by the provider. These cookies collect information about your internet habits and interests and could track you through various websites. Through them it is possible to determine which pages you visit, in what sequence and how long you stay in them. They are most often used to analyze the visits and interests of users on a given topic.


We use services from the following partners:

  • Google Analytics

We use Google Analytics, Google Inc., 1600 Parkway Amphitheater, Mountain View, CA 94043, USA ("Google"), to collect and process information about your actual location and other technical information about your visit to the Site. The information collected by Google in connection with the use of the Site includes the Internet Protocol (IP) address used to connect your computer or other device to the Internet, "clicks" to, through and from our Site (including date and time), information about interactions with the Site (such as possible browsing, "clicks" and "mouse" movements). Google Analytics uses a variety of location-based technologies, including IP address, GPS, and other sensors that can, for example, provide Google with information about nearby devices, Wi-Fi hotspots, and power supplies. This information will be transferred to a Google server in the United States, where it will be stored and analyzed. The relevant results will be provided to us in anonymized form. In this process, the collected data will not be associated with your full IP address. We have enabled the IP anonymization feature offered by Google on our website so that the last 8 bits (IPv4 type) or the last 80 bits (IPv6 type) of your IP address are deleted. In addition, Google is a certified organization of the EU-US Privacy Shield, which ensures an adequate level of data protection in the United States. See the Google Terms of Service and Privacy Policy for more information. Please consult the Google page periodically for any changes or updates to these terms and the information collected through Google Analytics.


  • Facebook Pixel

We use Facebook Pixel - a tool managed by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are in the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (Facebook), on our website for the purpose of analysis, optimization and economic operation of the website. With the help of Facebook Pixel, Facebook has the ability to identify visitors to our website as a target group for displaying ads on Facebook. Accordingly, we use the Facebook Pixel to display the ads we post on Facebook to social network users who have shown interest in our website. This means that with the help of the Facebook Pixel, we want to make sure that our Facebook ads match the potential interest of users and are not annoying. We may also use the Facebook Pixel to track the performance of Facebook ads for statistical and market research purposes by seeing if users have been redirected to our page after clicking on a Facebook ad (so-called "conversions" or "visitor interactions"). “). In this case, the processing has a legal basis art. 6 (1), sentence 1 (a) of the GDPR. Facebook Pixel is triggered directly by Facebook when you visit our website and can store a cookie on your device. If you then log in to Facebook or visit Facebook while logged in to your account, a visit to our page will be recorded. The data collected about you is anonymous to us, so we are not provided with any information about the identity of users. However, Facebook stores and processes the data so that a link to the relevant user profile is possible. This means that user profiles can be created from the processed data. Facebook processes the data in accordance with Facebook's Privacy Policy. You can find more information about how Facebook Pixel works and in general about how Facebook ads appear in Facebook's Privacy Policy: If you do not wish to participate in the tracking process, you may reject the cookie setting required for this purpose, and you may use your browser settings to do so and disable the automatic saving of cookies.



The company applies organizational, physical, information technology and other necessary measures to ensure the security and protection of your personal data and the monitoring of their processing. The Company restricts access to your personal data to its employees, except in cases where there are reasonable grounds to handle this information in order to perform their duties. The company has physical, electronic and procedural safeguards that comply with its legal obligations regarding the protection of information about you.

Despite all security measures applied by the Company, it cannot guarantee that they will exclude any risk of access without your consent or dissemination of data from your devices. The company reminds you to make sure that your devices are equipped with up-to-date software to protect against data transfer to data networks (such as updating anti-virus systems) and that your ISP has taken appropriate measures in the field of network security. for data transmission (such as firewalls and spam filters).



The Website contains links to other external pages that are in no way related to the Company. The latter does not control these websites or their content and is not responsible for it and / or for the rules adopted by them regarding, but not limited to, the personal data of their users. Please, when you access these sites through the links provided on the Website, carefully read their terms and conditions of use, as well as their privacy policy. Our Terms and Conditions and Privacy Policy do not apply to third party websites.



We may periodically update our Privacy Policy. In the event of a change in the current policy, a notice will be published on our website, as well as the updated Policy. All changes and additions to the Privacy Policy will be applied only after the publication of its current content, available through our Website.

Last update: 10.10.2021

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